Nick's Blog

Weekly Real Estate Update

Posted: May 29, 2018

Bay Area Cities Rank as Best in the World for Future Momentum

The Bay Area's real estate market and high-performance economy are currently running at full steam and appear poised to carry that momentum over the long term. Get the full story at


San Francisco: America's Top Job Market for Movers

Despite the Bay Area's exceptionally high housing costs, the region is the nation's most in-demand job market for workers who are willing to relocate, while Los Angeles is also a popular destination. For details, go online to


Real Estate Professionals Unanimously Agree on the Importance of Curb Appeal

Homeowners who are willing to invest in standard lawn-care services not only stand the best chance of appealing to buyers when the time comes to sell, but they will also turn a profit when they do. Read more at


Real Estate Roundup: U.S. Homes Are Selling Faster Than Ever This Spring

Homebuyer demand remains vigorous this spring, with properties selling at the fastest rate on record in April. Catch up on the latest housing headlines of note in Pacific Union's latest weekly Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: May 22, 2018

Bay Area Median Sales Price Tops $1 Million for the First Time Ever in April

Golden State home prices could eclipse their previous peaks within the next few months, while the nine-county Bay Area continued to record double-digit percent appreciation in April, pushing prices just above $1 million. Read more at


California Delivers Record-Setting Unemployment Numbers in April

California's unemployment rate fell to a new record low of 4.2 percent in April, with 39,300 jobs added during the month. California has now gained nearly 3 million jobs since the economic expansion began in February 2010, according to Pacific Union Chief Economist Selma Hepp. You’ll find her analysis exclusively at


Wage Growth Helps to Slightly Boost California, Bay Area Housing Affordability

California and Bay Area housing affordability inched up quarter over quarter, but the state is home to all 10 of the least-affordable major real estate markets in America. Get the facts at


Silicon Valley Home Prices Continue to Skyrocket in the First Quarter

Nine in 10 U.S. metropolitan areas saw annual home price increases in the first quarter of 2018, with Silicon Valley putting up the highest appreciation in the country. For the latest data, go to


Oakland Ranks as One of America's Top Five Booming Housing Markets

During the current housing cycle, Oakland has become a hot spot for Bay Area homebuyers who are priced out of San Francisco, so it's hardly surprising that a new study ranks the city as one America's fastest-rising real estate markets. Read more at


Real Estate Roundup: San Francisco Is No. 3 in the World for Billionaires

The Bay Area has more billionaires than almost anywhere on earth, while mortgage rates have climbed to their highest levels in almost seven years. Pacific Union's latest Real Estate Roundup has these stories and more. You’ll find it online at

Weekly Real Estate Update

Posted: May 14, 2018

Pacific Unions April 2018 Real Estate Update

All Bay Area regions in which Pacific Union operates posted year-over-year median home price increases in April, except Napa County, which saw slight annual depreciation. Get all the latest market data of note in Pacific Union's April 2018 Real Estate Update. You’ll find it exclusively at


San Mateo County Overtakes San Francisco for the Highest Bay Area Home Prices in April

The Bay Area's median home sales price neared $1 million in April, with the region once again posting double-digit percent annual appreciation. Get Pacific Union Chief Economist Selma Hepp's in-depth perspective on the latest market data at


California Surpasses the U.K. as the Fifth-Largest Global Economy

California's gross domestic product climbed to $2.75 trillion in 2017, moving the state up the list of the world's largest economies. Pacific Union Chief Economist Selma Hepp weighs in on the numbers at

Labor Shortages, Materials Costs Increases to Drive Up Home-Remodeling Costs

While most American homeowners and prospective buyers probably do not ponder the construction sector on a regular basis, current trends in that industry could affect their wallets in the coming months. Read more at


Real Estate Roundup: Is Now the Best Time Ever to Sell a Home?

More Americans than ever think that now is the right to time to sell a home, while California has officially mandated that all new homes built in the state will have solar-power features. Take a look at the latest housing headlines in Pacific Union's weekly Real Estate Roundup, online at

Weekly Real Estate Update

Posted: May 7, 2018

The 10 Bay Area Housing Markets Where Buyers Paid the Most Per Square Foot: Q1 2018

Homebuyers in one Silicon Valley community paid more than $1,600 per square foot in the first quarter.  Find out where square footage currently costs the most in the Bay Area in this exclusive Pacific Union analysis.


U.S. Unemployment Rate Falls to the Lowest Level in Nearly 18 Years in April

The U.S. unemployment rate fell to the lowest level in almost 18 years in April. Pacific Union Chief Economist Selma Hepp breaks down the latest numbers and trends.


Which Small Bay Area Cities Rank Among the Nation's Most Livable in 2018?

For the fifth straight year, a Silicon Valley city ranks among the country's 10 best small to mid-sized places to live. Read more at


California Is the Top U.S. State for Having Fun

While California's booming job market and temperate year-round climate are definitely big draws, the fact that our state is simply a fun place to live cannot be underestimated. Read all about it at


San Francisco: America's Best City to Be a Real Estate Professional

Five of the 10 best U.S. cities to be a real estate professional are located here in the Bay Area, thanks to the region's thriving housing market and economy. Get the facts at


Real Estate Roundup: Bay Area Homeowners Begin 2018 as the Nation's Most Equity-Rich

Homeowners in Silicon Valley and San Francisco are still America's most equity-rich, while the Federal Reserve chose not to raise interest rates at its most recent meeting. Check out what's happening with the housing market in Pacific Union's weekly Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: April 30, 2018

The Next Three Months Are the Best Time to Sell a Home in California

Home sellers in San Francisco and the Wine Country who hope to receive premiums should consider listing their properties in May, while those in Southern California might want to wait until June. Read more at


California Maintains Record-Low Unemployment Rate in March

While California shed jobs from February to March, the state's unemployment rate remains at the lowest level in more than 40 years. Get Pacific Union Chief Economist Selma Hepp's take on the latest employment numbers. You’ll find her analysis exclusively at


Bay Area Homebuyers Are Rarely Denied Mortgages

Although prospective homebuyers in the Bay Area's two largest cities are among the least likely in America to face mortgage denials, when they do, it is usually for three specific reasons. For details, go to


Silicon Valley Posts the Nation's Largest Home Price Increases, Seller Returns in the First Quarter

Demand for real estate in Silicon Valley showed no signs of abating in the first quarter, with the San Jose metropolitan area putting up the highest home price appreciation in the U.S. and sellers netting profits of more than 100 percent. The latest facts and figures are available at


Real Estate Roundup: California Housing Markets Are No Longer on Top of the Nation's Hot List

The Bay Area's run as the hottest U.S. real estate market has ended – at least temporarily – while housing costs for local first-time buyers have risen significantly over the past year. Get the lowdown on the top housing-market headlines in Pacific Union's weekly Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: April 23, 2018

Pacific Union Quarterly Report: Q1 2018

Inventory was down on an annual basis across most of the Bay Area, pushing home prices up yet again. Get the latest market data and expert commentary from Pacific Union Chief Economist Selma Hepp in our first-quarter real estate report. You'll find it exclusively at


Bay Area Posts Double-Digit Percent Home Price Gains for the Ninth Straight Month

Bay Area home prices have been growing substantially on an annual basis since last summer, with March appreciation the highest yet during the current run. Get the latest data at


California Needs More New Homes Than Any Other U.S. State

Over the past decade and a half, more than 20 U.S. states have not built enough homes to meet demand, leading to rising prices and decreased affordability, with California accounting for nearly half of the undersupply. For more information, go to


Pacific Union Professionals Give Back With Home For A Home Program

Pacific Union would like to applaud the efforts of Nick Cooper and many of our other Bay Area and Los Angeles real estate professionals for their work helping to build homes where people need them most. Learn more at


Real Estate Roundup: California Homebuyers Face the Nation's Longest Down-Payment Savings Time

Aspiring homeowners in San Francisco will need to save for nearly a decade to amass a 20 percent down payment, while mortgage rates have climbed to a four-year high. Check out the week's most notable housing-market headlines in Pacific Union's Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: April 17, 2018


Zillow’s iBuyer Offering Will Shortchange Home Sellers

Pacific Union CEO Mark A. McLaughlin offers his thoughts on Zillow's recently announced iBuyer offering. Read more at


More Than 70 Percent of Bay Area Homes Sold for Premiums in March

Homebuyer competition in the Bay Area remains as intense as ever this spring. Pacific Union Chief Economist Selma Hepp offers a detailed analysis of local housing market conditions in March. You’ll find it exclusively at


The Bay Area's 10 Fastest-Appreciating Housing Markets: Q1 2018

Home prices in one Silicon Valley city jumped by almost 85 percent year over year in the first quarter. Check out where Bay Area home prices are growing the quickest at


The Bay Area Tops the List of Best U.S. Job Markets in 2018

The Bay Area's high-performance economy has been driving demand for housing for the past five years, and the region's job market appears stronger than ever in 2018. For details, head to


U.S., Silicon Valley Home Affordability Conditions Worsen in the First Quarter

More than two-thirds of U.S. housing markets were not affordable in the first quarter of this year – including all major counties in California. For more information, go to


Most Americans Believe They Are Adept at Home Repairs -- Particularly Millennials

Millennials are more likely than other generations to describe themselves as handy around the house, although they actually have the least experience at do-it-yourself projects. Read more at


Weekly Real Estate Update

Posted: April 9, 2018

How Much Do You Need to Earn to Live in Each Bay Area County?

Find out how much money you need to make each year to maintain an adequate standard of living in all nine Bay Area counties. The numbers are on Pacific Union’s blog at


U.S. Employment Growth Slows in March, as Weather Plays a Big Factor

Although March's U.S. jobs report was somewhat of a disappointment, overall employment growth was strong in the first quarter. Pacific Union Chief Economist Selma Hepp examines the latest labor market trends. You’ll find her analysis exclusively at


Bay Area In-Migrants Are Younger and Earn More Than Out-Migrants

Over the past decade, expensive coastal metropolitan areas with thriving economies and limited housing stock have attracted younger, more educated, and higher-paid Americans, pushing out other residents and keeping home prices elevated. Read more at


Most Homeowners Are Planning a Remodeling Project in 2018

About six in 10 U.S. homeowners are planning to spend money improving their properties this year, and an even larger amount will do at least some of the work themselves. Details are online at


Real Estate Roundup: California Housing Markets Posted the Nation's Biggest Equity Gains in 2017

Homeowners in San Francisco and Los Angeles gained $80 billion of tappable equity last year, while the U.S. median list price has again reached a new record high. Get a handle on the latest housing news of note in Pacific Union's weekly Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: April 2, 2018

Pacific Union Again Moves Up the Rankings of the Largest U.S. Real Estate Brokerages in 2018

Pacific Union is excited to share the news that our firm has once again advanced on the list of the largest residential real estate brokerages in America, a testament to the hard work and expertise of our elite team of professionals in the San Francisco Bay Area and Los Angeles County. Read more at


California Dominates List of 2018's Best Housing Markets for Sellers

Demand for California homes remains high as the traditionally busy spring season begins, with more than two-thirds of 2018's top markets for sellers located in the state. Details are online at


Bay Area, California Homebuyers Lead the Nation for Down-Payment Size

If you're planning to shop for a home in the Bay Area this spring, you would do well to have more than $200,000 in the bank for a down payment. For more information, go to


Pacific Union Hires Stephen Pugh to Lead Commercial Business

Pacific Union is pleased to announce that it has tapped seasoned real estate industry leader Stephen Pugh as president of the brokerage's commercial operations in the Bay Area and Southern California. Read more at


Real Estate Roundup: San Francisco Is Still the Hottest U.S. Housing Market This Spring

San Francisco retained its title as America's hottest housing market in March, while a proposed ballot initiative could help ease California's housing inventory crunch. Get the lowdown in Pacific Union's latest weekly Real Estate Roundup. It’s online at

Weekly Real Estate Update

Posted: March 26, 2018

Five Bay Area Counties Surpass All-Time Home Price Highs in February

The Bay Area posted double-digit percentage point annual home price gains last month, with five local counties setting new record peaks due to continually shrinking inventory conditions. For details, go to


Risk of Bubble for California, Bay Area Housing Markets Is Minimal, Report Says

Although home prices should continue to increase for the rest of the decade, a bubble does not appear imminent nationwide, in California, or in the Bay Area. Read more at


California’s Unemployment Rate Again Falls to Record Low in February

The Golden State's unemployment rate once again dropped to an all-time low in February. Pacific Union Chief Economist Selma Hepp offers her expert perspective on the numbers. You’ll find it exclusively online at


Millennial Homebuyer Activity Climbs to Record High

Millennials remain the most active U.S. homebuyers, though tight inventory conditions, strong price growth, student debt, and higher costs of living remain challenges to ownership for that generation. Get the latest data at


Real Estate Roundup: Silicon Valley Is a Hot Spot for Generation Z Homebuyers

Americans in their early 20s are already starting to buy homes despite challenging market conditions, while Facebook has reportedly leased almost 1 million square feet of office space in Sunnyvale. Get a handle on notable housing market developments in Pacific Union's weekly Real Estate Roundup. It’s online at